COVID 19 came to turn our lives upside down. Overnight we have all had to adjust to a new normal. Our lives have had to adapt to new standards of hygiene, social distancing, and a digitization of all our social relationships. The vast majority of companies have had to embark on a sudden digital transformation of their work and business environment, and government institutions themselves have had to find virtual solutions to many of their services to protect the health of the general population. .
In a matter of weeks we have seen the leap that many predicted would take years to reach. Telecommuting has gone from being an option to a necessity, demonstrating to many former skeptics the versatility and new options that current technology allows. Many companies now offer home delivery services through mobile and web platforms, and we found unsuspected alliances between pharmacy franchises and car rental drivers. Platforms like Zoom have had to run with security updates to keep up with their recent popularity, and the legal standards established for years.
We have to ask ourselves, are we, as a society, ready for them? With the new advantages, dangers and problems have also accelerated. With the new digital services electronic scams also increase. With the digitization and virtualization of education, the social gap with the less favored becomes evident. With the virtualization of services, unscrupulous companies come to exploit personal data of citizens illegally. And finally, with new technologies, the generation gap of those who do not adapt so quickly to these changes is exposed.
In the field of goods and services, now more than ever we see the importance of a new digital culture, both for companies and consumers. Easy access through mobile applications and web pages also requires a commitment from entrepreneurs to provide appropriate care for their consumers. The digital environment does not exempt them from responsibility for abusive policies with their customers. Likewise, digital consumers must understand that they can not only claim their rights against abusive cancellations, but also report them to the corresponding authorities. We now find the importance of the Terms and Conditions of service of applications and web pages as a guarantee for the rights of consumers rather than as a justifier of commercial abuses.
The popularity of information society services in turn leads to an increase in criminal activity. For every new digital service that a bank offers, a fake page appears that tries to impersonate it. Phishing and electronic scams are becoming increasingly common and difficult to detect for those who are not used to differentiating them. Again, the generation gap returns in this area to show the most vulnerable populations. Through suspicious phone calls, or text messages, many indulge in giving personal confidential information to unscrupulous individuals. We must learn to be more cautious and be suspicious of all benefits and advantages that are offered to us through digital means. We have to learn to discern the official sources of their doubles without digital security certificates, or with suspicious addresses.
Not only this, but we must also learn the value of our personal data before companies and government institutions. Even when the source is the official one, we must learn not to be so generous with our information. Both companies and public institutions must continue to respect the guidelines of Law 8968 for the protection of our personal data. The advantages that a service can offer us through an application do not automatically validate the right to treat our data in a whimsical way. In very recent days, the case of a private company came to light that, in a major newscast, announced its reporting service on the population that is kept in quarantine. This company did not mention, however, that this information was not used for any purpose in the public interest, and on the contrary, it was to be collected for marketing purposes.
We have to understand the importance of the principle of informed consent of our personal data, nobody can use our personal information in a way for which we have not given their approval. We can demand our rights of access, rectification, cancellation and opposition to anyone, and choose the way we want that information to be treated. Not recently, the media and the population demanded that the president